Tired of seeing ugly urls like this?

www.mywebsite.com/ ?utm_source=google &utm_medium=email &utm_term=baby%20unicorns &utm_content=logolink &utm_campaign=aug14sale

What if we could make it better?

www.mywebsite.com/ ?utm_source=YO%20MAMA &utm_medium=YO%20MAMA &utm_term=YO%20MAMA &utm_content=YO%20MAMA &utm_campaign=YO%20MAMA

Introducing Fuck UTM.

A chrome extension that automatically replaces any UTM referral tracking parameters in links you click with YO MAMA.

Thanks for downloading! Try it out:
http://smithamilli.com/trial.html? utm_source=google &utm_medium=email &utm_term=baby%20unicorns &utm_content=logolink &utm_campaign=aug14sale

LOL

This extension was made by Smitha Milli for the lulz. But forreal, we seriously *still* use referral parameters in urls nowadays?

Views the code and caveats on Github

Inspiration

My momma always told me, "Be careful what you tweet for, it just might come true."

Having referral information embedded in the URL (utm_campaign etc.) is pretty silly, internet.
— Domenic Denicola (@domenic) August 25, 2014

@domenic I regularly switch it to "YOUR+MOM"
— Ryan Florence (@ryanflorence) August 25, 2014

@johnallsopp @domenic I was tempted to write a browser extension called "Fuck UTM", which strips these arguments from links you open
— Colin Gourlay (@collypops) August 25, 2014